Training

1.What is Digital Marketing ?

Digital Marketing is also know as online marketing , internet marketing or web marketing. Digital Marketing is a marketing strategy to build brand awareness and generate leads/ sales using digital media.

2.Digital Marketing Vs Traditional Marketing Traditional Marketing

Traditional marketing channel includes radio, print, tv and out door chanels

3. Benfits of Digital Marketing?

a website allows you to find new markets and trade globally for only a small investment.

a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.

if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency - being passed from user to user and becoming viral.

if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

4. Digital Marketing Strategies?

• 1. Website design
• 2. Paid search ads
• 3. Social media
• 4. Mobile marketing
• 5. Seo
• 6. Email marketing
• 7. Web analytics